Smartphone-Only Mobile Commerce Up 221% on Thanksgiving, 128% on Black Friday

The numbers keep rolling in: mobile commerce startup Branding Brand released new reports detailing holiday shopping sales on mobile devices, but unlike the other e-commerce reports which came out over the holidays, this one only includes data on commerce sites where the experience has been specifically tailored for smartphones. It also only looks at smartphones, to be clear, and doesn’t lump tablets into the “mobile” category.

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