Consumers Not Ready for EMV, Survey Finds

As retailers and banks prepare for the Oct. 1 EMV liability shift — which moves fraud liability from issuing banks to merchants — many consumers haven't yet received their new chip-enabled cards, or are simply in the dark about what EMV means, according to a new survey from ACI Worldwide. The new EMV Readiness Survey of 1,000 adults in the U.S. provides insight into consumers’ views on EMV, and spotlights issues and implications for banks and retailers.