Sephora Launches Chatbot on Messaging App Kik

Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week. A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favored by U.S. teens. That might sound somewhat counterintuitive, but you can bet doing so managed to migrate a great number of followers accordingly.