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Mobile, Omnichannel

July 28, 2010

Retailers Use SMS Alerts to Drive In-Store Traffic

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Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

Read The Full Article Mobile Marketer

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Companies:
American Eagle Outfitters, Inc.

People:
Alistair Goodman
Kathryn Koegel

Places:
New York
San Francisco

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