Retailers Embrace Data Tools for Rapid-Fire Price Changes

Don’t like the price you’re seeing on a coffee maker or a toothbrush? Try waiting five minutes. That lesson is starting to dawn on consumers as retailers embrace technologies that allow them to make rapid-fire price changes on a hourly or even minute-by-minute basis. Consumers are accustomed to rapid price fluctuations in the online world, used by sophisticated e-commerce retailers like Amazon.com, but brick-and-mortar retailers are embracing technologies that crawl the web for product prices and make adjustments on the fly both online and in stores for things like consumer electronics, power tools and even consumer packaged goods.

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