Polo Ralph Lauren Goes Camping on Instagram

These days, it's not just print and television that secure dedicated campaigns — Instagram and Vine are getting them, too. Earlier this week, Polo Ralph Lauren began rolling out a series of nine 15-second videos on Instagram as part of its "Polo Ralph Lauren Survival Guide." As of Sunday, seven of the videos have rolled out, demonstrating, for example, how to pitch a tent, how to start a fire, and how to chill and uncork a bottle of champagne.