Nordstrom Enables Shopping Via Text

Nordstrom is launching another innovative omnichannel capability to make shopping even easier for its tech-savvy customers. The company says it's launched a shopping-via-text service called TextStyle at all of its 116 U.S. stores. The company says TextStyle is a seamless, secure way for customers to make curated purchases from their salesperson or personal stylist using text messaging. With the launch of TextStyle, Nordstrom is now the only retail company in the U.S. that offers customers who opt in the ability to shop and buy via a text message.