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This report looks at U.S. online shopping transactions observed on Thanksgiving Day as consumers, retailers and marketers got an early start on the holiday shopping season. Here are some of the key findings: online sales were up 14.3 percent over the same period on Thanksgiving 2013; mobile traffic accounted for 52.1 percent of all online traffic, an increase of 22.4 percent year-over-year; and mobile sales accounted for 32.3 percent of all online sales, an increase of 25.4 percent year-over-year.
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