4 Trends Discovered in Mystery Online Shopping Report

In the spirit of the red carpet season, retailers have made clear choices about how to deliver customer experiences that best suit their brand. the e-tailing group’s review of 192 merchandising metrics finds many retailers taking a status quo approach to their business as many of the tactics evaluated see little change year-over-year. Our interpretation of these findings combines an e-commerce maturity where retailers better understand today’s shoppers with tried-and-true classics that drive both conversion and bottom-line sales.

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