A Martha Stewart Store Makes a Leap to Amazon

Martha Stewart has ditched eBay, taking her American Made store to Amazon’s Handmade marketplace, as the e-commerce giant flexes its muscle in the burgeoning online market for handcrafted goods. American Made, a venture introduced in 2013, was intended to be eBay’s answer to Etsy, the pioneer in the online handmade goods market. It offered locally made food, crafts, and health and beauty products handpicked by Martha Stewart and her team at Martha Stewart Living, the media company she founded.