Marissa Mayer Bets on Brit + Co. … and the Future of Retail

There was a lot of head scratching in Silicon Valley last Wednesday over a $6.3 million investment in Brit + Co., a shopping and crafts site whose traffic has been estimated at around 50,000 unique visitors a month, with the company saying it does somewhere north of 500,000 monthly uniques — both very modest numbers. That had people wondering if investors like Yahoo CEO Marissa Mayer backed Brit + Co. because proprietor Brit Morin is married to Path CEO Dave Morin and the recipient of relentlessly glowing media coverage.