Macy's Adds Black Friday Features to Mobile App

Macy's is adding Black Friday-themed enhancements to its mobile app, available beginning Nov. 15. Shoppers with the Macy's app on their Apple iOS devices will be able to view in-store Black Friday specials, create personal shopping lists and receive "push" notifications with details on previously unadvertised specials. Through the app, the retailer will also provide information on store-specific specials and help shoppers navigate by sending the department name and floor for the specials in each store.