List of the Top Mobile Shopping Savvy US Cities

As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, yesterday released its second annual Mobile Shoppers study. The study reveals the exclusive IAB list of the most mobile shopping savvy cities in the U.S., with Houston claiming the top spot for the second year in a row. In addition, the report looks at how and where consumers access mobile devices, and how retail apps and digital coupons strongly influence what consumers buy and where they buy.