Kohl's Taps Celebrities, Consumer-Generated Content and Periscope for Oscars

Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars party. The retailer will also be sharing a second-screen experience during commercial breaks of the live event on Periscope.