Kohl’s Accelerating Omnichannel Agenda

Buy online, pick up in-store capabilities are being rolled out to all of Kohl's nearly 1,200 stores this spring after a successful 100 store pilot program during the holidays. And that's just the beginning of the digital initiative the company has planned. The addition of pick up in-store to Kohl's omnichannel offering puts the retailer on equal footing with others in the industry that have recognized in-store pick up has quickly become a basic expectation shoppers have of retailers that operate physical stores.