JustFab Acquires Subscription-Based Kids Clothing Service FabKids
JustFab, a fashion retail and styling platform, announcing that it’s purchased children’s fashion brand and personalized e-commerce service FabKids. Financial terms weren’t disclosed. The kid-focused e-commerce site was launched by ShopStyle founder and serial entrepreneur Andy Moss, and mom and actress Christina Applegate, in August 2012. Instead of offering a box of separates shipped monthly, FabKids sends out one complete outfit it’s designed in-house and personalized to the child, based on a custom profile filled out at sign-up.