It's Official: J.C. Penney Had a Terrible 2012. More Bad News Coming
In a recent J.C.Penney marketing circular inserted in The New York Times, the company highlighted some fashions that will soon be in stores. Prominently showcased were dresses designed by Georgina Chapman of Marchesa for fast-living floozies. On the next page was matching lingerie by Cosabella Amore. This was followed by L’Amour by Nanette Lepore, apparel that will not be tolerated in any high school. It’s only when we get to Joe Fresh, that we see any representation of modest and conservative fashion — the type the old J.C.Penney customer bought.