In-Flight Catalog SkyMall Finds New Fans on Social Media

Flyers are frustrated with the FAA's in-flight rules that keep them from accessing their e-readers, shopping apps and emails during takeoff and landing. There's one company that's much more focused on reaching flyers once they get off the plane, however. The quirky, always-present SkyMall catalog tucked into airplanes’ seat-back pockets has transitioned from an in-flight catalog launched in 1989 to a thriving e-commerce site with $80.5 million in revenue in 2009. The majority of SkyMall's sales are now completed online.