How Zara Grew Into the World’s Largest Fashion Retailer

Galicia, on the Atlantic coast of northern Spain, is the homeland of Generalissimo Francisco Franco, but is otherwise famous for being a place people try to leave. For much of the 20th century, hundreds of thousands of gallegos, as they are called, emigrated to countries as far away as Argentina to escape Galicia’s rural poverty. However, even as Spain teeters on the edge of economic catastrophe, the Galician city La Coruña has attracted notice as the hometown of Amancio Ortega Gaona, the world’s third-richest man – he displaced Warren Buffett this year on the Bloomberg billionaire index – and the founder of Zara.

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