How Honest Company’s IPO Will Impact Other Startups Like Warby Parker

Honest Company, the consumer products retailer from Jessica Alba that started by selling diapers online, is working with bankers on an IPO, according to a source familiar with the process. Whether the company makes it out into the public market, and how investors value it along the way, will likely be a barometer for what other mature digital-meets-physical retailers such as Warby Parker will face as they consider public offerings of their own.