How Gilt Led the Way for Women in E-Commerce

“When we started there were not a lot of female-founded [online] consumer retail companies,” Gilt Groupe Co-Founder Alexandra Wilkis Wilson told the Financial Times. Gilt, of course, is huge now, and in addition to revolutionizing online shopping, FT is suggesting that the company has also provided a much-needed model for MBA students and other women headed into the business of fashion. “There now seems to be a path to follow,” says Christina Wallaceof, co-founder of newly launched e-commerce site Quincey Apparel, which she founded with Harvard Business School classmate Alex Nel.

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