Hip E-Commerce Sites Reimagine the Brick-and-Mortar Store

In April 2011, men's apparel company Bonobos made a big announcement on its Facebook page: After years of only selling its clothes online, it would soon begin opening its first physical stores. The Bonobos page was flooded with questions about the planned stores, prompting the company to acknowledge what some observant Facebook fans had already figured out: The date was April 1, and the announcement was just an April Fool's prank.