Gap Outlines Omnichannel Growth Strategy

Owning the shopping experience of the future is how Gap Chairman and CEO Glenn Murphy described the motivation behind a wide range of omnichannel strategies he and other senior executives shared during an annual meeting with investors. Murphy and Gap's top division heads provided an overview of strategic initiatives designed to achieve long-term, profitable growth across its portfolio of brands and also highlighted how the company plans to use technology, innovation and scale as competitive advantages as it looks to deliver a world-class omnichannel experience.