Gap's Ad Campaign on Tinder Backfires

Gap launched a new digital marketing push on Thursday to promote its spring season. The #SpringIsWeird campaign included an Instagram "micro-series" and the creation of Tinder profiles, advertising that the retailer is marking down denim by 30 percent, according to Adweek. But soon after the news published about the Tinder element of the campaign, the dating app decided to shut it down.