Former Apple Retail Chief Details Company’s Store Philosophy in Unaired Video

Apple’s retail stores are famous, taking on almost the status of local landmarks with their flagship locations in cities like New York. But how exactly did the Mac maker position its brick-and-mortar sales operations as something larger than life? A newly unearthed video spotted by 9to5Mac sheds some light on what went into evolving Apple retail from its just-another-store-in-a-mall origins to its iconic present-day status.

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