Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages

Facebook wants to be more than a place to socialize, share, and discover content. It wants you to shop inside it as well.

The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the testing phase, but some already feature “buy” buttons that allow the entire shopping experience to occur within Facebook — from product discovery to checkout.

“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” Facebook product marketing manager Emma Rodgers told BuzzFeed News.