Etsy Optimistic as it Opens Real-Life Holiday Shop

Etsy is launching its first-ever Etsy Holiday Shop in New York City to raise awareness of the online marketplace in the offline retail environment. The shop is designed to introduce holiday shoppers to hundreds of Etsy sellers, showcase gift selections from well-known curators and raise awareness of the one-of-a-kind treasures to be found on Etsy. The Etsy Holiday Shop will be located in SoHo — "next door to Dior, down the street from the Apple Store, with furniture boutiques and coffee shops nearby" — and will be open from Nov. 29 through Dec. 8.