Cyber Monday Sales Up 30% From Last Year

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to cloud-based analytics findings by IBM. With an increase in online sales across multiple channels, the digital consumer took center stage. Retailers, marketing departments and chief marketing officers delivered a consistent customer experience across multiple channels from mobile devices, to online and to the show floor leading to the record shopping day.