Cyber Monday Sales to Hit $2B
Cyber Monday sales will rise 18 percent to $2 billion this year in the U.S. and Europe, with mobile having a growing role in holiday buying, according to an Adobe Systems forecast. The projections are based on the software giant’s analysis of 150 million visits to more than 500 retail sites over the last six years. Bricks-and-clicks retailers are expected to see the biggest sales spike on Cyber Monday — the Monday after Thanksgiving aimed at promoting online shopping. Business is expected to be up 450 percent compared to an average day.