Court Rules on Amazon’s Merchandising Practices
One of the benefits of shopping on Amazon.com comes from how the company presents alternatives to searchers on the site. These search results give shoppers additional choices beyond what they may have thought they already wanted. But like many things in life, there’s always someone who doesn’t gain the same benefit that many other people do from a given practice. As law professor Eric Goldman noted at Forbes, Amazon’s search results and merchandising earned it a court challenge.