Content is the New Retail Store

Think back to before you recognized the screech of AOL dial-up connecting the triangle to the key. Back in the damp darkness of the pre-web, when you read about things in glossy magazines and saw them on TV. Then, if you wanted them badly enough, and it wasn't raining outside, you put on your coat and tromped down to Main Street to buy them. Fast-forward to today, where, by the magic of the interwebs, all that reading and watching and shopping can happen in one place online. Efficient, right? Well, no.