Complaints as Amazon Raises Cost of Prime

People like getting their toys fast. They also like getting them cheap. Amazon.com is gambling they care more about the first than the second. The retailer told the 25 million members of its Amazon Prime program on Thursday that it was increasing the annual fee for the two-day shipping service by 25 percent, to $99. The new price takes effect on the renewal dates for existing customers, starting April 17. Amazon is famous for squeezing its suppliers for a better deal.