Chico's Makes Organizational Changes

Women’s retailer Chico’s FAS says it plans to decentralize its marketing and digital commerce, a move the company says will save $11 million in marketing expenses this year. “Disbanding these previously centralized functions will result in a leaner, more simplified structure that better supports the individual brand needs and places the functions closer to the customers, while at the same time, reducing costs and complexity within the company,” says Shelley Broader, president and CEO of Chico’s FAS, in a statement.