Humphrey Bogart Estate Files Suit Against Burberry

The estate of legendary actor and cultural icon Humphrey Bogart filed suit against Burberry to address the retailer's unauthorized, commercial use of Humphrey Bogart's publicity rights in an international advertising campaign. Using social media platforms, including Twitter and Facebook, Burberry advertised globally that Humphrey Bogart wore a Burberry trench coat in the final scene of Casablanca. The Bogart Estate, however, never gave permission for the use of Humphrey Bogart's image in this advertising campaign.