Best Practices for Content Marketing
Brands know that content is king. But the challenge is finding the right strategy for a constantly changing digital landscape. According to research by Econsultancy, 90 percent of marketers say that content marketing is going to be extremely important to them in 2013. But only 38 percent actually have a strategy in place. Digital agency 360i recently released a report that details what marketers can do to develop a strategic content marketing plan – covering everything from content development (creation and curation), to syndication and distribution, to optimization.