Native Mobile Apps a Top Priority for Most Retailers, Research Finds

Artisan, creator of the industry's first mobile experience management platform, released research results underscoring the importance of mobile apps in retail marketing and mobile commerce. The results also highlight retailers’ mobile investment and growth intentions for 2013. In a survey of 200 retail executives responsible for mobile marketing and/or mobile commerce strategy, the majority of respondents said they expect significant mobile commerce growth in 2013 and view mobile apps as a top channel for engaging with consumers.