An Investigation Into the ROI of Direct Mail vs. Email Marketing

Making the decision about which one is the best, however, can be difficult, time-consuming, and, quite frankly, overwhelming. For example, if you already have a database full of leads, you might be tasked with finding the best way to convert them into paying customers. Some options might be to send them an email, use direct mail, engage with them in social media, or have your sales team reach out. But how do you determine which option is best? As marketers, we’re often faced with a do-this-or-do-that decision when planning our strategies.

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