American Girl is Debuting the ‘Store of the Future’

American Girl is considered a pioneer of experiential retail thanks to its iconic stores that were among the first to combine shopping with eating, playing and all sorts of other -ings. Now, nearly two decades after it opened its first location, American Girl is developing the "store of the future." In fall 2017, American Girl's New York flagship will move from Fifth Avenue to Rockefeller Center and debut a totally revamped store concept.