Amazon Unit Rolls Out Prime-Like Service

Amazon.com's Quidsi subsidiary is jumping on the Prime bandwagon. The unit, which Amazon bought for about $500 million in 2010 and which operates Diapers.com and Soap.com, is offering its own version of the popular Prime shipping service that will allow users to get two-day shipping on many orders. For now, it's offering the service free to users for 90 days, though it will later introduce a paid annual membership.