Amazon to Open Hundreds of Bookstores?

The CEO of a huge mall operator said Amazon.com has plans to take its Seattle brick-and-mortar bookstore experiment to hundreds of locations across the country. In an earnings call with analysts, General Growth Properties CEO Sandeep Mathrani said Amazon’s goal “is to open, as I understand, 300 to 400 bookstores.” The executive was discussing how malls are still relevant to customers and actually complementary to booming e-commerce, because those malls are a convenient place not only to browse merchandise, but also to make in-store returns.