Amazon Launches ‘Prime Day,’ its Answer to Black Friday

Black Friday, the annual shopping extravaganza which brought in more than $1.5 billion in online sales alone last November, is arguably the single most important day for retailers in the U.S. Now Amazon.com wants to steal its thunder with Prime Day. The e-commerce giant announced that it will mark its 20th anniversary on July 15 with deals for subscribers of its Prime shopping program in nine countries (the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Austria).