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Amazon.com announced yesterday the launch of a new store on its site that's dedicated to selling STEM (science, technology, engineering, math) toys and games. It seems that for Amazon, the decision to launch the new toy shop was less about wanting to spark young minds with these educational toys and games, and more about the impact to the company's bottom line. That is, the retailer notes that not only are STEM toys a "hot trend" in education, but they were also the second-most visited section and the second highest in terms of sales volume on Amazon's 2014 Holiday Toy List.
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