Amazon Launches 'Coins' Virtual Currency

Amazon.com yesterday launched its virtual currency program, dubbed Amazon Coins. To kick things off, Amazon is providing all Kindle Fire owners with 500 free Amazon Coins, which are worth $5. "You can use the coins to buy apps and games, as well as items inside apps and games," Amazon said in a note on its homepage. Amazon also said Amazon Coins are available to purchase at a discount, for savings of up to 10 percent depending on how many coins you purchase.