Amazon is Best on Mobile Customer Satisfaction, Report Finds

Amazon.com and Apple have topped the list of best mobile retailers in customer service for three years running, according to a new report from ForeSee Results. As mobile and brick-and-mortar retailers strive to find ways to better serve consumers, reports such as this are guideposts. Marketers are looking to Amazon and Apple as mobile’s influence continues its upward rise. “The value of a satisfied consumer is huge,” said Larry Freed, CEO of ForeSee Results. “Highly satisfied consumers are 76 percent more likely to purchase from that retailer online than dissatisfied consumers.”

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