After a Year in Hell, Fab CEO Jason Goldberg Speaks Out

Fab's management is aware of its image problem. They read the same stories about the home design site that everyone else does: The ones about Fab being in a "death spiral" and CEO Jason Goldberg being a "demolition man" whose resume looks like a "history of mistakes." But those articles tell only half the story. Fab's top brass — its CEO, COO, a board member and its chief HR officer (and other sources, speaking privately) — say that Fab has been treated unfairly by the press, and that most of the criticism misses the point: Fab is financially stable.