J.C. Penney Has Store Shoppers Surprise Complete Strangers With Gifts

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out J.C. Penney's #JustGotJingled campaign from EVB and Victors & Spoils. J.C. Penney staffers approach customers and offer them the chance to "buy" presents for their fellow shoppers. The givers get to choose the lucky recipients (who must be strangers) and tell them they can pick out gifts for themselves from any department in the store. J.C. Penney picks up the tab, and there are no price limits or any other restrictions.