66% of Consumers Flock to Catalogs, Survey Finds

In today’s digital-driven shopping world, at least one tried-and-true retail shopping channel, the print catalog, retains a vital role for consumers and companies that continue to mail catalogs. And as we enter the holiday shopping season, consumers are eagerly perusing catalogs as an integral part of the gift-buying process. According to a new survey commissioned by the American Catalog Mailers Association (ACMA), 66 percent of consumers say they peruse the catalogs they receive; in comparison, according to other studies, consumers look at just 42 percent of all advertising mail they receive.

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