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For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers inโฆ
Shares of Adidas jumped 8.2 percent on Wednesday after the company unexpectedly raised its full-year guidance and reported a year-on-year profit increase in the first quarter, reports CNBC. The German sportswear company said that it now expects currency-neutral revenues to increase at a mid-to high-single-digit rate in full-year 2024, compared with a previous projection ofโฆ
Supply chains are at the beating heart of businesses in delivering products to the end customer. In retail organizations, efficient supply chains can have a transformative impact on operations. To improve efficiency, retailers need to have full visibility of their inventory, and this is where RFID can play a leading role. A Lack of Automationโฆ
Whether at your favorite big-box store or stopping to pick up some groceries, itโs hard to ignore the shopping carts scattered haphazardly around parking lots these days. The return of shopping carts to their designated spots or back inside the store has become somewhat of a test of morality in recent years. However, returning shoppingโฆ
The holiday season has always been a tricky time for retailers, and this year will be no different. With the inflation rate fluctuating between 3 percent and 4 percent, consumer spending behaviors have become increasingly unpredictable. How can retailers forecast the right products and channels to stock their shelves effectively in Q4? To stay agileโฆ
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The Federal Trade Commission (FTC) is preparing to sue to block a luxury fashion mega merger, Tapestryโs $8.5 billion takeover of Capri Holdings, two people with knowledge of the matter said. The FTCโs five commissioners are expected to meet next week to discuss the case, a move that could precede a formal vote on whetherโฆ
Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Todayโs consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the โpurpose of business is to serve communities and societyโ rather thanโฆ
Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALLยทE and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterateโฆ
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading โ Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, anyโฆ
In the retail and e-commerce landscape, the surge of synthetic shoppers poses a challenge for retailers. In fact, 50 percent of businesses have reported growth in synthetic identity fraud (SIF), according to AuthenticIDโs 2024 State of Identity Fraud Report. SIF โ when individuals use stolen personal information, such as Social Security numbers, to create fakeโฆ
For the seventh consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on U.S. merchantsโ gift card programs. The 2024 assessment included a review of retailersโ e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards ofโฆ
Multiple news sources report that Peloton, the fitness giant known for luxury in-home stationary bikes and related exercise classes, has quietly removed its unlimited free membership option on its app that was originally intended to capture new customers who may have been intrigued by the brand but weren't willing to spend thousands on its equipment.โฆ
Shopping centers have proved their resilience over the past couple of years, staging an impressive comeback following the back-to-back challenges of COVID restrictions and inflation. But although foot traffic is bouncing back, shopping habits are changing โ and leading malls are trying new tactics to draw consumers through their doors. Analyzing location intelligence metrics forโฆ
In an era when online shopping dominates the retail landscape, Beyoncรฉ's new hit single, LEVII'S JEANS, is proving that the right cultural moment, fueled by star power, can still drive fans to brick-and-mortar stores in droves. According to data from geospatial insights company pass_by, Levi's stores across the U.S. witnessed a remarkable 19.87 percent surgeโฆ
Retailersโ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal,โฆ
Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers' heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a companyโฆ
Retail sales grew at a steady pace in March in part due to wage gains and easing inflation for goods, according to the CNBC/NRF Retail Monitor report, powered by Affinity Solutions, released on Monday by the National Retail Federation (NRF). According to the Retail Monitor report, total retail sales were up 2.72 percent unadjusted year-over-yearโฆ
In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachanโฆ
Despite artificial intelligence's growing potential, many retailers currently struggle to embrace it and act on the insights it delivers. Often, this comes down to them not taking a strategic approach and deploying disjointed tools that are difficult to use or scale. New approaches are needed if AI is to truly benefit merchants and customers alike.โฆ
